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Muhumuza Brian Bishanga is a Ugandan publicist and humanitarian with a profound passion for children’s rights, storytelling, and social impact. His inductions include the 40 Under 40 Africa class of 2023 Nomination which acknowledged his impact on shaping the role of personal assistants and publicists on the continent’s pop culture.
Behind the scenes, where he prefers to stay in the background yet remain active, Muhumuza Brian, also known as Bryan Morel, is a figure often referenced by executives, musicians, radio presenters, podcasters, content creators and a constellation of ‘stars’.
Muhumuza’s career trajectory began as a fan cum voluntary promoter and then personal assistant to musicians and digital influencers in Uganda. As he gained experience, he transitioned into a talent agent and publicist, ultimately founding Bryan Morel Publications in 2021. The company later rebranded to BM Publications, with a focus on bridging the gap between independent creators and promoters. By leveraging electronic press kits (EPKs) as a booking tool, Muhumuza enabled music artists to secure gigs and expand their reach.
Behind the scenes, where he prefers to stay in the background yet remain active, Muhumuza Brian, also known as Bryan Morel, is a figure often referenced by executives, musicians, radio presenters, podcasters, content creators and a constellation of ‘stars’.
Muhumuza’s career trajectory began as a fan cum voluntary promoter and then personal assistant to musicians and digital influencers in Uganda. As he gained experience, he transitioned into a talent agent and publicist, ultimately founding Bryan Morel Publications in 2021. The company later rebranded to BM Publications, with a focus on bridging the gap between independent creators and promoters. By leveraging electronic press kits (EPKs) as a booking tool, Muhumuza enabled music artists to secure gigs and expand their reach.
Under the umbrella of BM Publications, Brian has written and disseminated profiles and press releases across multiple domains, including lifestyle, corporate society, entertainment, and philanthropy. His clients have garnered features in prominent media outlets globally, such as BBC, CNN, Voice of America, Alamy, Nigeria GlamSquad Magazine, Teen Vogue, New York Daily, Getty Images, Euronews, Daily Monitor, and Nine.
Today, BMP is a Professional services and engagement team of storytellers that spins narratives, builds and fixes brands through copywriting, Wikipedia editorials, website design, social media marketing, executive assistance, media liaisons, and graphic design.
He has since served as a personal assistant and agent to some of the biggest names in the game likes of Atong Amos, Judith Heard, Jerry Fisayo-Bambi Desire Luzinda, Myco Chris, Angella Katatumba, Jackie Chandiru, Sarah Mulindwa, Azeezah Hashim, Sina Tsegazeab, and Sheilah Gashumba.
He manages personal branding and reputations based on a proven understanding of what stories have impact, and the direction to take when a negative headline breaks.
He manages personal branding and reputations based on a proven understanding of what stories have impact, and the direction to take when a negative headline breaks.
Muhumuza is a seasoned philanthropist who through Kyarimpa Cares collaborates with like-minded individuals and organisations to raise awareness and drive activism for societal causes including afforestation, children’s welfare, refugee support, women’s empowerment, and other corporate social responsibility initiatives.
Brian leverages his hallmarks and interest in international relations and social media dynamics to forge connections with peers across the globe. In 2022, he was selected as a Ugandan country envoy for the United Nations Best Diplomats Simulation Conference (Thailand) and International Youth Conference (New York).
Today, BMP is a Professional services and engagement team of storytellers that spins narratives, builds and fixes brands through copywriting, Wikipedia editorials, website design, social media marketing, executive assistance, media liaisons, and graphic design.
He has since served as a personal assistant and agent to some of the biggest names in the game likes of Atong Amos, Judith Heard, Jerry Fisayo-Bambi Desire Luzinda, Myco Chris, Angella Katatumba, Jackie Chandiru, Sarah Mulindwa, Azeezah Hashim, Sina Tsegazeab, and Sheilah Gashumba.
He manages personal branding and reputations based on a proven understanding of what stories have impact, and the direction to take when a negative headline breaks.
He manages personal branding and reputations based on a proven understanding of what stories have impact, and the direction to take when a negative headline breaks.
Muhumuza is a seasoned philanthropist who through Kyarimpa Cares collaborates with like-minded individuals and organisations to raise awareness and drive activism for societal causes including afforestation, children’s welfare, refugee support, women’s empowerment, and other corporate social responsibility initiatives.
Brian leverages his hallmarks and interest in international relations and social media dynamics to forge connections with peers across the globe. In 2022, he was selected as a Ugandan country envoy for the United Nations Best Diplomats Simulation Conference (Thailand) and International Youth Conference (New York).
Background
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Muhumuza was born on August 4, 1993, in Mbarara, Uganda, to Abel Muhumuza and Jovia Kyarimpa, and shares siblingship with Prim Ahumuza, Doreen Arinda, Annabel Nuwarinda, Oliviath Namugerwa and Reagan Mugerwa. When he was 8 months old, his father died in a motor accident, leaving him under the care of his uncle, Yowath Mugizi Bishanga. This early tragedy channelled his character, resilience and faith.
He attended Lyakisana Primary (1996-2006), St. Gonzaga SS Kijjukizo (2007-2010) and Sseke SS High School (2011-2012) where his passion for writing letters and editing became apparent during his time as a magazine sub-editor in secondary school. Brian went to Makerere University (2013-2016) for a Project Planning & Management diploma.
He attended Lyakisana Primary (1996-2006), St. Gonzaga SS Kijjukizo (2007-2010) and Sseke SS High School (2011-2012) where his passion for writing letters and editing became apparent during his time as a magazine sub-editor in secondary school. Brian went to Makerere University (2013-2016) for a Project Planning & Management diploma.
Brian’s personality is a mix of charisma, wit, humility and empathy. He enjoys writing and reading memoirs, listening to ballads, and meditating. His passion for cooking mirrors his work in public relations—blending flavours and words with finesse. He finds solace in music to maintain equilibrium amid a busy career.
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Personal Interests
Internship
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As a student from Makerere University (School of Long-Life Learning), Muhumuza secured an intern placement at the Banda Community Centre, an Information, Communications, and Technology hub. This was his succinct debut to industry practice, exposure, continuous learning, adaptability, and development as he organised student debates, university alumni conferences, and being selected a young coach and judge at 2015 Sing For Fame music competition in Kampala.